Jump for Joy founder fights negatives in life with joyful photos. An interview by James Phu
Excerpt from interview:
James Phu: The Jump for Joy project that you started is one of the most beautiful and unique initiatives I have seen in a while. What is the background story behind the Jump for Joy Project?
Eyoälha Baker: We know that images are used as powerful tools of persuasion in business and politics, and I noticed that news and media tend to showcase mainly negative, fear-based images. It got me thinking about how this affects us as a society and how we in turn interact with each other. How does it make us feel as a collective, to see images that depict sad, terrorizing news on a daily basis? In general, it breads fear and distrust. My idea with the Jump for Joy Photo Project is that if societies as whole can be influenced to shut off, and fear each other by negative images, they can also be influenced to open up and be kinder by positive images. I look at it as the group think concept, where people feed off each other’s energy in a group situation, such as a riot, where people who may not normally be destructive get caught up in the situation. The same can be true with an overwhelming sense of joy. If there are mass feelings of joy being felt, people tend to be more open, more helpful, hopeful and want to help each other. So I began taking uplifting, positive images of people jumping for joy, and sharing them around the world. The intention is to help shift some of the negative energy being fed to us….